worthy

Worthy is a hotel-booking platform built around creator recommendations — travelers book unique stays curated by the influencers they follow. I designed the core product across three complex systems: the booking and hotel-discovery flow, a public creator-profile builder with live preview and tiered customization (free vs. pro), and a multi-role dashboard serving guests, creators and hotel partners from one account. The challenge throughout was keeping a genuinely complex, multi-sided product feeling simple for every audience.